No matter what, the very first piece of social media real estate I’d start with is a blog.
Founder, New Marketing Labs
You must embrace the true value of your organization and develop a referral system that allows you to bring the best of your authentic self to every opportunity.
Author, Duct Tape Marketing
Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.
Inbound Marketing Evangelist, HubSpot
People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
CEO & Co-founder, HubSpot
People don’t trust businesses the way they used to … For the first time we found that the most trusted sources were ‘a person such as yourself or a peer’.
Chief Content Strategist, Edelman
My theory is that in the age of the internet, it’s what you write , not where you write it, that matters.
Marketing Fellow, HubSpot
In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.
Author, The Sales Lion Blog
Confidence is the willingness to be as ridiculous, luminous, intelligent, and as kind as you really are, without embarrassment.
The way you can understand all of the social media is as the creation of a new kind of public space.
Social Media Researcher, Microsoft
A blog is a great way to connect more deeply with your existing or would-be customers, build a community around your business, give a human personality and “voice” to an organization, evolve your business and relationships in sometimes unexpected or surprising ways, and yes, drive sales.
Chief Content Officer, MarketingProfs
Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve, with and through the community that actually cares about what you’re doing.
Creating an interesting presentation requires a more thoughtful process than throwing together the blather that we’ve come to call a presentation today.
Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.
President & CEO, Duarte Design